As is and has been the nature of anything online, what works like magic today maybe old goods tomorrow. What worked just the other day is now obsolete. This is the same with some SEO tactics you have been employing in your digital marketing campaigns and you need to discontinue them because they could either be stagnating your traffic or hurting it. These tactics are:
- More links does not mean higher ranking anymore: In years gone by, the number of backlinks had a direct bearing on ranking. The more you gained, the higher you ranked. This is not the case anymore. For your business website, avoid amassing backlinks but focus on their relevance to the content you carry on your site.
- Content that is keyword-rich is not so hot anymore: The Algorithms for ranking at Google changed and so did what you need to do with your keyword optimization. Try posting more user friendly content that will be captured in the ever changing algorithms.
- There is more to SEO than just links and content: Sites with poor quality content but carried a massive number of links and great on page optimization were always ranking positively. Do not continue to focus on building links only; make plans to enhance your social media profiles as well because these days they heavily affect ranking.
- Forget about wangling your head term rankings: Today, you will realize that most traffic will come from long tail phrases other than head terms which has been the case all these years. This has been occasioned by the Penguin and Panda updates which threw the previous ranking strategies into a spin. This means that tracking your rankings is something you can do without. Shift this energy to creating and improving on your long tail strategies.
Keeping updated with the ranking systems is what will keep your business growing, not sticking to the time tested methods which may not benefit you anymore.
- What you have to do to rank higher in the search engines results page?
- What are the search engines looking for to rank you highly?
- What are meta tags and are they important?
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