A powerful headline is an essential for any article written for any purpose, and more so if it is in a business blog. This is because only very few people will read the copy of an article that carries a weak headline. All headlines for articles in business blogs and web copy should be well thought out to create the desired effect; wide readership. Why do you need a compelling headline? This is why:
- Headlines are good at grabbing attention: most of your targeted readership will skim over headlines until they get to a truly compelling one. If you are a marketer, or write for a business blog, the headline your prospect selects to read should be yours. The first thing a prospect will see on your blog is the headline. Put in so much character in it that whoever reads it will be instantly drawn to read the rest of the article.
- Busy people will choose blog posts with compelling headlines: A busy person will not have the time to open all headlined links s/he comes across. Your headline must be compelling enough to be worth his/her time. This busy person is your prospect. Come up with a headline that will stop him/her in his/her tracks.
- People react to headlines that stimulate their interests and anticipation: A good headline should stimulate a rush of interest and expectation from its audience with a taste of what they should expect. That means that you should balance it well enough to stir enough interest without giving the whole story.
- A good headline has a question in it: The headline itself need not be in a question form, but it should create a question in the reader’s mind enough for him/her to try and answer it by reading the whole article.
- Your headline is your best selling point: Your best opportunity for selling yourself to the reader is in your headline; make it count. What this means is that it should hit its aim and succeed. This is what the bloggers with the biggest audiences do, and so should you.
Once you have your prospect reading your copy, do not disappoint him with the content. Let it be credible and relevant to the headline.
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