Do keywords really matter in directing more traffic to your website?

Lack of proper keywords may be your downfall in trying to increase your website’s effectiveness. This is to say that keywords play a vital role in directing traffic to your website. Why is this the case? To effectively answer the question why do keywords matter, here are 3 things you should know about keywords and website effectiveness:

•          Appropriate keywords get more hits from search engines- this is something you can test even right now. You could search any statement of your choice and see the hits and misses you will get. You will be amazed to find out that all the hits are from resources that use keywords appropriately. So choose smart keywords because they really matter the most in exposing your website. 
•          Keywords enhance easy and quick reading- online customers do not have the whole day to stay on the internet; they want to get what they are looking for and leave immediately. Keywords are very helpful in making your information concise and precise. Online users will be attracted to the brevity of your information and always keep coming back for more. They are likely to bookmark your website and share this with friends. The chain continues and your website becomes the next big talk among online enthusiasts.
•          Keywords define a niche: keywords act as some sort of identification to your website. By choosing smart and appropriate keywords, it becomes very easy for online visitors to identify with your website. You need to keep your choice consistent and every time a customer needs certain information popularly in your keywords, your website becomes the first place to search.

Do you find keywords important as expressed here? When is the last time you did a thorough analysis and research on the best keywords for your website? Finally, what can you tell someone who just started selling online? There are thousands of people, who know very little about keywords and SEO, and they are thus struggling to make it online. Come to their assistance by sharing your thoughts and comments about keywords and website effectiveness. Thank you in advance for assisting everyone. 

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